Balancing Fundraising Principles

A Guidebook for Fundraising and Development Professionals

Gaining a strategic understanding of the overall "fundraising process" can help an organization map goals and activities to develop donor engagement, build lasting relationships, and gain financial support toward the cause it serves.

In this guidebook, fundraisers will better understand how to strengthen their strategies to attract, cultivate, and retain donors over time. This guidebook will explore the fundraising cycle as well as the gift pyramid and serve as a how-to tool to help fundraisers enhance their development and fundraising programs.